Privacy Policy
Effective Date: January 1, 2026
Last Updated: June 30, 2026
O’Brien Consults respects your privacy and is committed to handling personal information responsibly.
This Privacy Policy explains how O’Brien Consults (“O’Brien Consults,” “we,” “us,” or “our”) collects, uses, stores, protects, and discloses personal information when you visit our website, contact us, book a consultation, submit information, or work with us.
O’Brien Consults is based in Edmonton, Alberta, Canada and provides consulting and related business services to clients throughout Alberta and Canada.
Information We Collect
We may collect information you voluntarily provide, including:
- Name
- Business or organization name
- Email address
- Telephone number
- City and province
- Website address
- Business information
- Project requirements
- Business goals and challenges
- Budget information
- Consultation and booking information
- Marketing preferences
- Communications with O’Brien Consults
- Information submitted through forms, questionnaires, or surveys
- Other information reasonably required to provide requested services
Please avoid providing sensitive personal information unless it is reasonably necessary for your engagement with us.
Information Collected Automatically
When you use our website, certain information may be collected automatically through cookies and similar technologies.
This may include:
- IP address
- Browser and device type
- Operating system
- Referring website
- Pages viewed
- Time spent on the website
- Website interactions
- Approximate geographic region
- Advertising and conversion information
- Cookie or device identifiers
We may use this information to understand website performance, improve the visitor experience, measure marketing effectiveness, and maintain the security of our website.
How We Collect Information
Information may be collected when you:
- Visit our website
- Complete a contact form
- Request information
- Book a consultation
- Request a quote
- Become a client
- Communicate with us
- Subscribe to communications
- Respond to an advertisement
- Interact with our social media accounts
- Participate in a promotion or referral program
We may also receive information through platforms and service providers used to operate our business where permitted by law.
How We Use Your Information
We may use personal information to:
- Respond to inquiries
- Provide consultations
- Evaluate potential projects
- Prepare proposals and quotes
- Deliver requested services
- Manage client relationships
- Provide customer support
- Schedule meetings
- Operate CRM and business systems
- Communicate about projects
- Improve our website and services
- Measure website performance
- Understand how visitors interact with our website
- Measure advertising performance
- Conduct permitted advertising and remarketing
- Send permitted marketing communications
- Manage referrals
- Maintain appropriate business records
- Prevent fraud, misuse, and security incidents
- Meet legal and regulatory obligations
We seek to collect and use only information that is reasonable for the purposes identified.
Consent
Where consent is required, O’Brien Consults may obtain express or implied consent depending on the circumstances and applicable Canadian law.
When you voluntarily submit information for an identified purpose, we may use that information to fulfill that purpose and for reasonably related activities.
You may withdraw consent to certain uses of your personal information where permitted by law. Doing so may affect our ability to provide certain services.
Email and SMS Communications
We may communicate with clients and prospective clients through email, telephone, and SMS.
Commercial electronic communications are intended to comply with applicable Canadian requirements, including Canada’s Anti-Spam Legislation where applicable.
Marketing emails will provide an appropriate way to unsubscribe. You may also contact us directly to request that certain marketing communications stop.
Cookies and Tracking Technologies
Our website may use cookies, pixels, tags, analytics tools, and similar technologies.
These technologies may help us:
- Maintain website functionality
- Remember preferences
- Understand website traffic
- Analyze visitor behaviour
- Measure conversions
- Improve website performance
- Measure advertising effectiveness
- Support relevant advertising where permitted
More information is available in our Cookie Policy.
Advertising and Analytics
We may use advertising, analytics, and social media platforms to understand website performance and the effectiveness of our marketing.
Depending on our current technology setup, these may include platforms provided by Google, Meta, and other service providers.
These companies may process information through cookies, pixels, tags, or similar technologies according to their own privacy practices.
CRM and Business Technology
O’Brien Consults may use CRM, scheduling, email, SMS, automation, analytics, project management, hosting, cloud, and other business technology.
Information may be stored or processed through these systems where reasonably necessary to operate our business or provide services.
Service Providers
We may work with third-party providers that support areas such as:
- Website hosting
- Cloud services
- CRM
- SMS
- Scheduling
- Analytics
- Advertising
- Automation
- Project management
- Payment processing
- Security
- Professional services
We seek to provide these organizations only with information reasonably necessary to perform the relevant service.
Processing Outside Canada
Some technology and service providers used by O’Brien Consults may store or process information outside Canada, including potentially in the United States or other jurisdictions.
When information is processed in another jurisdiction, it may become subject to the laws and lawful access requirements of that jurisdiction.
Questions regarding our service providers or cross-border processing can be directed to support@obrienconsults.ca.
When We May Disclose Information
O’Brien Consults does not sell personal information as a standalone commercial product.
Information may be disclosed:
- To service providers supporting our operations
- With your consent
- When required to provide requested services
- To professional advisers where appropriate
- As part of a legitimate business transaction
- When required or permitted by law
- To investigate fraud, security incidents, or misuse
- To protect our rights or the rights of others
Information Security
We use reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, use, disclosure, modification, loss, or destruction.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
How Long We Keep Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and for legitimate business, contractual, accounting, security, or legal requirements.
Information that is no longer reasonably required may be securely deleted, destroyed, or anonymized where appropriate.
Accessing or Correcting Your Information
Subject to applicable law and permitted exceptions, you may request access to personal information O’Brien Consults holds about you or request correction of inaccurate information.
We may need to verify your identity before completing a request.
Requests can be sent to support@obrienconsults.ca.
Withdrawing Consent
Where permitted by law, you may withdraw consent to certain uses of your personal information.
Withdrawal does not affect information already used or disclosed lawfully and may be subject to contractual or legal restrictions.
Third-Party Websites
Our website may contain links to websites, platforms, or services operated by third parties.
O’Brien Consults does not control their privacy practices. We encourage you to review their privacy policies before providing personal information.
Children’s Privacy
Our website and services are intended for businesses and business professionals.
We do not knowingly seek to collect personal information from children through our website.
Changes to This Privacy Policy
We may update this Privacy Policy as our services, technology, business practices, or legal obligations change.
Updates will be reflected by the Last Updated date at the top of this page.
Contact Us
Questions, concerns, access requests, or privacy inquiries can be directed to:
O’Brien Consults
Edmonton, Alberta, Canada
support@obrienconsults.ca
